By Vo Thi Nhu Mai, Multicultural Press Australia
During my recent literary journey, I had the privilege of encountering important books and remarkable individuals whose contributions to publishing continue to shape cultural understanding across borders. One such figure is Charun Homtientong, a prominent name in the Thai publishing industry and a passionate advocate for reading.
This experience became even more meaningful when I was introduced to the book Madame Nhu, a thoughtful gift from Mr. Charun Homtientong, former President of the Publishers and Booksellers Association of Thailand (PUBAT). Through this gesture, I was drawn into a deeper exploration of Southeast Asian histories and narratives, particularly those of Vietnam.
Among the works that captured my attention were two Vietnamese memoirs available in Thai translation: Our Great Spring Victory by Văn Tiến Dũng and Twenty Years and Twenty Days by Nguyễn Cao Kỳ. These two books present contrasting perspectives on the fall of Saigon in 1975—one from the North Vietnamese viewpoint and the other from the South. Together, they reveal how literature can illuminate the complexities of history, offering readers a more nuanced and human understanding of the past.
Behind this rich literary landscape stands Mr. Charun Homtientong, the founder of Saengdao Publishing Co., Ltd., a publishing house established in 1974 with a vision rooted in both passion and purpose. His dedication to producing high-quality books—ranging from Thai history and novels to translated international works—has significantly contributed to the diversification and enrichment of Thailand’s book market.
Mr. Charun’s influence extends beyond publishing alone. As a former president of PUBAT, he has played a crucial leadership role in promoting reading culture and supporting the development of the publishing industry in Thailand. His voice has been especially impactful in advocating for reading as a cultural foundation rather than merely an educational tool. He has consistently emphasized that reading should be nurtured within the broader context of culture, encouraging society to view books as a lifelong companion rather than a classroom obligation.
His perspective challenges conventional thinking. He argues that while formal education shapes individuals for a limited period, reading cultivates the mind throughout life. This philosophy resonates deeply with my own experiences working in multicultural publishing, where literature serves as a bridge between cultures, histories, and identities.
Saengdao Publishing itself reflects Mr. Charun’s vision. With a commitment to quality and diversity, the company has become a respected platform for both Thai and international voices. Its continued activity in the publishing community demonstrates an enduring dedication to intellectual growth and cultural exchange.
In reflecting on this experience, I am reminded that books are connections. Through the generosity of individuals like Mr. Charun Homtientong and the works he helps bring to life, we are able to engage in meaningful dialogue across nations and perspectives. Literature, in its quiet yet powerful way, continues to unite us in our shared pursuit of understanding.
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